British Gas was one of my more consistent clients, as well as the other brands under the Centrica umbrella.
Local Heroes
This brand toolkit was the first set of guidelines I contributed to. Working closely with a Mid-Weight Designer we brought the project to completion.
Centrica
I worked with the Lead Designer and Lead Copywriter to write the introduction to the guidelines, the introduction to the TOV section, the definitions for each of the principles, and the introductory copy for their devices the ‘Dynamic Lines’ and ‘The Curve’. I also contributed to the headline copy for the business section.
Frontify
A digital marketing platform for brand guidelines.
I worked on phase two with the Creative Director and Lead Copywriter at Rufus Leonard. Together we brought the Visual Identity Section to life.
My role involved reviewing the guidelines and highlighting where empathy could be improved, restructuring pages, editing the language and highlighting key parts of the copy that could be brought to live through design.
Working with the British Gas team I re-wrote ‘The Best Practice Examples’. Creating a before and after for each of their communications to show other writers exactly how to apply empathy.
Writing tool
British Gas developed their own writing tool which analyses and assess copy based on their brand’s TOV.
My role was to push and test it with each new development.